Background and goals

KCON is produced by Powerhouse Live and organized by the South Korean music label and entertainment agency Mnet America. It was created in 2012 by K-Pop media company, Koreaboo in partnership with Mnet America and CJ E&M. KCON's aim is to establish an annual flagship event that will improve the experiences of kpop fans by providing them with an affordable way to connect with each other, as well as with artists and professionals from the K-pop music industry.

To this day KCON is one of the most wisited conventions in the world. It is noted that there are fans that participate and come to multiple events in one year.

Also, in a June 2016 press conference, Shin Hyung-kwan, president of CJ E&M’s Mnet contents business, said, "KCON, which has been held in Abu Dhabi in March, Japan in April, and Paris early this month, is not just about making money. Numbers are important but what matters more is the potentials created by the event for the next five, 10 and 20 years." Shin added that the company goals were increasing the growth of products and services to the global market by expanding partnerships with Korean small and medium enterprises.